rectify has a clear goal: We want to empower people to take responsibility for their back health – with smart technology that's suitable for everyday use and delivers real added value. Back pain is one of the most common health problems of our time, yet awareness of its causes and connections is often lacking. This is precisely where we come in.

Back pain is one of the most common health complaints worldwide – yet the scientific understanding of posture and its connection to back pain remains surprisingly patchy. For a long time, the appropriate technologies to objectively record and evaluate everyday movements and postures were lacking. To date, most studies rely on subjective surveys or snapshots in laboratory settings.

Systems like rectify's are changing this: For the first time, natural movement patterns in everyday life can be continuously and precisely recorded. This opens up entirely new possibilities for research – not only for prevention, but also for analyzing the causes of back pain.

Therefore, rectify sees itself not only as a product for end users, but also as a tool for modern, data-driven research. Our goal is to help better understand the big "why" behind back pain over the coming years – and to close the gap between scientific theory and everyday practice.

rectify supports everyone individually, whether through our training sessions that adapt to their own posture and movement patterns or coaching emails - we meet each employee where they are and accompany them on their journey with tailor-made solutions.