With our intelligent sensor shirt, precise posture analysis, and an app that combines training, feedback, and motivation, we create a connection between technology and body awareness. We don't want to create dependency, but rather educate and empower—and thus bring about long-term change. Because those who understand their back can change their posture—and those who change their posture often change much more.

rectify stands for prevention instead of reaction, for personal responsibility instead of constant care and for smart solutions instead of rigid plans.

Rectify isn't a product for quick results – our goal is sustainable behavioral change. Those who understand how their back truly works automatically make better health choices in everyday life. That's why we focus on repetition, training, reflection, and small daily successes that pay off in the long run.

Our app motivates not through coercion, but through clarity, transparency, and personal relevance. We want to change habits, not just alleviate symptoms – and this doesn't require constant monitoring, but an intelligent system that puts people at the center.

Back pain is one of the most common health complaints worldwide – yet the scientific understanding of posture and its connection to back pain remains surprisingly patchy. For a long time, the appropriate technologies to objectively record and evaluate everyday movements and postures were lacking. To date, most studies rely on subjective surveys or snapshots in laboratory settings.

Systems like rectify's are changing this: For the first time, natural movement patterns in everyday life can be continuously and precisely recorded. This opens up entirely new possibilities for research – not only for prevention, but also for analyzing the causes of back pain.

Therefore, rectify sees itself not only as a product for end users, but also as a tool for modern, data-driven research. Our goal is to help better understand the big "why" behind back pain over the coming years – and to close the gap between scientific theory and everyday practice.